No 10, Issue 1     



Chinese Soft Power: A Case Study of Panda Diplomacy


Mohamad ZREIK

Pages 19-37



This paper examines China’s public relations strategy of “panda diplomacy.” The research used secondary sources to examine the role of panda diplomacy in Chinese public diplomacy. China’s panda diplomacy is a unique tool for public diplomacy that may be used to spread Chinese culture to a global audience and create friendly bilateral relations between the nations where it is implemented. Compared to Confucius institutes or student exchanges, it has a greater impact on the perception of China in the international community. Panda diplomacy can assist China to achieve its public diplomacy aims, demonstrating its efficacy as a tool for public diplomacy. As a result of this study, a better understanding of China’s soft power and public diplomacy can be gained by studying the relationship between panda diplomacy and political ties.


Soft Power, Public Diplomacy, Panda Diplomacy, Foreign Policy of China, Conflict Resolution



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