No 11, Issue 1       

Online Political Campaign in Romania’s Elections (2016-2020). A Systematic Literature Review

Ștefan MAROȘAN

Pages: 83-93

Abstract

The extent that social media has taken in the last decade in building social life (information, interaction, and group-building) has allowed political parties to interact directly with voters during political campaigns. This article focuses on how the literature has chosen to analyse the involvement of politics in social media during the electoral campaigns in Romania in the period 2016-2020. Based on a systematic literature review, this study aims to identify possible new perspectives for analysing election campaigns in social media.

Keywords

social media; political party; electoral campaign; Romania

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.